Musk kills the bird: Twitter rebranding to X has been years in the making

Elon Musk is rebranding Twitter to X, including the domain X.com now redirecting to Twitter.com and an interim new X logo. This may seem abrupt to some onlookers but it’s been more than 20 years in the making. Here’s the history of Musk and X and what this rebranding could mean for the future of Twitter. 

The future of Twitter now is in the history of X

pic.twitter.com/IwcbqMnQtA

— Elon Musk (@elonmusk) July 23, 2023

X.com was an online bank and Musk’s second startup venture he founded in 1999. This later merged with a competing software company called Confinity and became Paypal in 2000. He was no longer a chief executive of X.com by this point. However, years passed and in 2017, he bought the X.com domain from Paypal. 

He has time and again expressed his fondness for the letter X. He has even nick-named one of his kids X. 

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Buying Twitter has also apparently been a long-term plan to create X.com, a super-app like Tencent’s WeChat in China. 

He has tweeted or mentioned X on several occasions. 

https://t.co/bOUOejO16Y

— Elon Musk (@elonmusk) August 10, 2022

Buying Twitter is an accelerant to creating X, the everything app

— Elon Musk (@elonmusk) October 4, 2022

Twitter probably accelerates X by 3 to 5 years, but I could be wrong

— Elon Musk (@elonmusk) October 4, 2022

I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky

— Elon Musk (@elonmusk) May 12, 2023

And soon we shall bid adieu to the twitter brand and, gradually, all the birds

— Elon Musk (@elonmusk) July 23, 2023

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So as already mentioned, X would consist of many other apps and business. It will not just be a social media app, although that would be at the core. Eventually, Elon may bring all of his companies under the X Corp and introduce a payment system too. However, it is too early to tell.  

This is a developing story and we shall keep you posted on more updates as when we have them. Stay tuned.

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