Nintendo partners with Instagram, Facebook and Snapchat to introduce a Tears of the Kingdom filter - Advancetech 360

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Friday, May 5, 2023

Nintendo partners with Instagram, Facebook and Snapchat to introduce a Tears of the Kingdom filter

As the launch of the much-anticipated Legend of Zelda: Tears of the Kingdom on the Nintendo Switch draws nearer, the marketing for the game has finally picked up a bit of steam. Nintendo has partnered with Facebook, Snapchat and Instagram to introduce a new filter that counts down the days until its official launch. Dubbed ‘Adventure Awaits’, the filter layers over the video with a countdown timer, a gold tint and the logo of the game. We tried the filter out on our Instagram page and this is what it looks like. 

Adventure Awaits

Tears of the Kingdom filter is now available on Snapchat, Facebook and Instagram

The Legend of Zelda: Tears of the Kingdom is currently on track to being one of the biggest releases of the year and here’s how you can use the filter on your profile. If you are on Snapchat, you have to scan a code using the app or alternatively, you can head to Nintnedo’s Snapchat profile and follow the instructions there. You will also be able to share the filter-themed videos with your fans and family. For users on Facebook and Instagram, you can head to the Nintendo of America’s page and click on the ‘Effects’ tab to use the filter. 

Fans have been eagerly waiting for the game’s release since Breath of the Wild blew our collective minds with its innovative gameplay, incredibly beautiful open world and return to the days of a true adventure game. The game, along with Elden Ring was also the target of Western game developers who hated the design and wanted the game to implement ‘Western values and UI elements’ that have somewhat caused the death of the Western game.



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